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Storm footage in the new Acura 2016 ILX commercial

Stoked to announce that my Booker supercell footage has been used in the latest Acura national TV commercial for their 2016 ILX! You can see it around the :39 mark, but it’s also the background for the ILX logo itself. Super cool.

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Here is the whole commercial:

Zona Communications

Vistancia is a community waaaay out on the northwest corner of Phoenix. Even from a central location like downtown Phoenix, this place is still 32 miles away.  My buddy Rick Young actually lives way out there, plus some members of my family. It’s beautiful, surrounded by mountains and desert. The photo above is of the main waterfall that marks entry into the neighborhood.

Zona Communications is a company that provides internet, phone and television to their customers out in Vistancia and northern Phoenix. I kind of wish they were down our way because their high-speed internet uses fiber optics technology, which is faster than a bandwidth-sharing cable connection and also requires NO modem. Wow. I want it.

Their marketing director Joe Harding needed some pictures of a few of their clients that run businesses out of their homes and then some random shots of the community. They want to highlight these Vistancia businesses on their website, which is a great idea!

So I packed a cooler, a tent, a sleeping bag and made the long drive out there. Okay, I’m totally kidding. But I did need my passport. Kidding again.

If you live out in this area, you might want to check out Zona Communications and also these great local businesses represented below.

First up on the shoot was Ron Fraser who does commercial printing with his company Client Focus Printing. He has a beautiful home on a golf course, so we shot in a few different spots.

Next was Eva Guibert, the CEO of Guibert Travel. We shot at a wonderful local park where you can play basketball for free indoors and swim outside in a beautiful pool. It really looks like an enjoyable place to live.  We even got her friend Jason to join in for a shot or two.

Next up was Sarica Cernohous, who is a rep for Not Just Printing. The main goal was a shot of her for the website, but her kids were super-cute and instantly posed for the camera. I had to include two shots of them, followed by Sarica.

From what I gathered, Sarica did some modeling some years back. When we went to get a shot on her living room couch, she sat right on the edge of the cushion with absolute perfect form. Made my job super-easy!

Joe wanted some shots on this desert trail that loops through the community. So we walked around by the waterfall you saw at the top of the page and snatched a couple of shots.

The Tasting Room is also a Zona client, so we snatched a quick photo of their storefront.

Thanks to Joe and Zona Communications for letting me take some photos for them and I look forward to working with you again in the future!